Wading Through The Muck At Men’s Fashion Week

June 29, 2010 § Leave a comment

Men’s Fashion Week can often seem like less of a convincing sales pitch aided by the spending of millions of dollars and more like a bizarre opportunity to delve into myriad fashion cliches. Perhaps it’s because designers are confused about their target customers, creating an abundance of lackluster business attire and unthinkable edgy creations. Either way, however, there are a lot of womenswear superstars who just can’t seem to get it right when their focus is on males. As the shows are winding down, we’ve seen a lot of both categories, but there are a few shows that stand out for being truly well-executed. Take, for instance, this season’s offering from Missoni.

As it’s recently become a hugely important collection in the womenswear world, it’s only fitting that the same treatment be given to the men. In fact, the Missonis have done us one better. The collection is full of charm and optimism, sunny colors and delectable prints. It isn’t necessarily a sequel to what we’ve seen in womenswear recently, but it’s just as noteworthy and ripe for praise. Indeed, it really sells itself. There should be no trouble finding a market for the boldly colored sweaters and cardigans, and I’d like to talk to someone right now about getting on that waiting list.

Another collection that sold itself this season was Junya Watanabe. The nautical theme is a road much-taken, but Mr. Watanabe held the camp and sprinkled on the practicality to make for a delightfully useful offering.

Last but never least is this season’s outing from Prada. Though there were some moments involving denim I’d rather not relive, there’s no denying the fun to be had in the color-blocked button downs, rainbow-brite pullovers, or scrubs-turned-streetwear Miuccia had on display. And these were only the bolder moments. For those who want a little less flash and a little more mileage with their clothes, take her extra-long and optimized essentials, most memorably the tan suit and sweater.

And with that I say bravo to the best of what was on display this season. If you’re going to price your clothes so high, at least make people want them. These are three collections that I will dream of owning, happily ever after.


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