Amazon’s Gilt Killer

May 10, 2011 § Leave a comment


For a while now, Amazon’s clothing selection has been…lacking in some ways. Given its reputation as a one-stop online shop for everything from books to car parts, there was an astounding dearth of options for anyone unimpressed by novelty t-shirts. Thankfully, they appear to have gotten their act together. This month, they’re introducing their take on the invitation-only online boutique, the somewhat ominously named My Habit. It’s quite similar to its main rival, the ubiquitous Gilt Groupe, but it’ll be interesting to see how it grows over time. Gilt has the fashion clout, but it’s hard to deny Amazon’s reliability and appeal. Could this town be big enough for the both of them?

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